In the heart of Ecuador’s Amazon rainforest, a small yet mighty family-run business is redefining what it means to trade with integrity. This World Fair Trade Day, we’re shining a light on Finca Saquifrancia—an agro-industrial and tourism company that proves sustainability, fairness, and exceptional quality can go hand in hand.
The Origins of Fair Trade
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Fair trade emerged in the 1940s and 50s as a grassroots movement challenging the inequities of global trade. It offered a bold alternative—one that places equity, environmental sustainability, and human well-being at the center of commerce. Central to this approach are the 10 Fair Trade Principles, which include commitments to fair payment, no child or forced labor, gender equity, good working conditions, respect for the environment, and accountability to the communities they serve.
Today, fair trade represents a global movement powered by a diverse and growing network of small-scale producers, mission-driven businesses, conscious consumers, advocates, and certifying organizations. Together, they are working to reshape the rules of trade to ensure ethical and sustainable practices for people and the environment. At its heart, fair trade is about forging respectful partnerships—especially with smallholder farmers and artisans in the Global South—by guaranteeing fair prices, safe working conditions, and sustainable livelihoods.
Finca Saquifrancia: A Fair Trade Model from the Amazon
Founded on a legacy of land stewardship and innovation, Finca Saquifrancia is dedicated to producing 100% Amazonian cocoa paste and chocolate products of the highest quality. But their mission extends beyond what they make—it's about how they make it.
From cocoa nibs to chocolate bars infused with native Amazonian flavors, every product is made without additives or artificial ingredients—honoring the purity of the land it comes from. Environmental sustainability is woven into every step of their process, from sourcing to packaging, and even in the design of their facilities, which aim to minimize ecological impact. For them, fair trade is not a marketing tool—it’s a way of life rooted in justice and care for both people and the planet.
“We are a bridge between nature, culture, and sustainable development,” says Catalina Santana, The Heart of Sustainability at Finca Saquifrancia.
Working directly with farming families in the province of Pastaza, the organization sources cacao, macambo, vanilla, and morete at equitable prices—ensuring farmers are fairly compensated and deeply involved in the production process. Through the promotion of agroforestry, they help regenerate soil, protect biodiversity, and uphold the rich cultural heritage of the Amazon.
At the heart of their model is the concept of bioeconomy: transforming natural resources into high-quality products without depleting them, and always placing people and the planet first.
“Fair trade allows us to ethically reward producers, strengthen local economies, and ensure the integrity of our products,” Catalina explains. “It’s an essential part of our purpose as an Amazonian family business.”
A Living Legacy in the Amazon
Located just five minutes from the town of Puyo, Finca Saquifrancia is also a destination for eco-conscious travelers. Visitors can walk forest trails, witness chocolate making from seed to bar, and experience the biodiversity of the Amazon firsthand. It’s more than a company—it’s a space for connection, learning, and regeneration.
This World Fair Trade Day, Finca Saquifrancia reminds us that every purchase is a powerful choice. When we support fair trade businesses, we’re investing in a future where justice, joy, and the rainforest can thrive—together.
